Economic and social factors of the popularity of dentourism in the opinion of respondents

Abstract

The aim of the article was to present factors that influence the popularity of dentourism. In the article, the author focused on the analysis of spatial and social aspects of dental tourism. The study describes the concept of ‘dentourism’, including factors supporting it as well as limitations. Profile of the dental tourist is also presented based on entrepreneurs’ offers in selected countries. Primary and secondary data were used to achieve the goal. Also, empirical studies were conducted with the use of a diagnostic survey method and its technique – a questionnaire. The research was carried out in January 2018. It was conducted on a sample of American citizens (50 residents of New York) and Poland (50 residents of Warsaw). The research shows that the number of foreign guests who visit Polish holiday and ski resorts during the winter is increasing year by year, not only for the purpose of tourism, but also for the sake of making savings in the field of dental treatment.