Determinants, directions and challenges of tourism development in Morocco

Izabela Kapera; Artur Kapera

doi:10.34767/GAT.2023.11.03

Authors

Izabela Kapera Andrzej Frycz Modrzewski Krakow University, Faculty of Law, Administration and International Relations, Kraków, Poland https://orcid.org/0000-0003-1691-5275
Artur Kapera AGH Univeristy of Science and Technology, Kraków, Poland https://orcid.org/0000-0002-5090-9197

DOI:

https://doi.org/10.34767/GAT.2023.11.03

Keywords:

management, Morocco, sustainable development, tourism

Abstract

The aim of this study is to discuss the state of affairs and analyze the undertaken actions in the area of sustainable tourism in Morocco. Over the past decades, the Moroccan government has been active in supporting tourism and encouraging foreign investments as a means to promote economic and social development. Simultaneously, activities towards tourism development are undertaken based on the following values: authenticity, diversity, quality, and sustainable development. Despite undeniable successes in this regard, the progression of tourism faces a range of challenges. One of these challenges is the highly concentrated geographical distribution of tourists and a still relatively undiversified tourism offering. Excessive concentration of tourist activities in coastal areas could lead to their degradation. To counteract this, a series of programs are being implemented, confirming that for Morocco, the priority is no longer solely the pursuit of tourism growth, but ensuring that progress in this field occurs while adhering to principles of sustainable development.

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