Tourist and business models in the mobility of customers using car rental services

Abstract

The article aims to present mobility models and patterns in relation to clients using services rendered by car rentals. The paper seeks to illustrate the subject matter, but also offers an element of innovation consisting in a sketch of mobility models for the clients of an agency. The proposed patterns and models were compiled based on a series of in-depth free-form interviews performed in June and July 2020. In total, the author conducted four interviews with the employees of a car rental in the city of Rzeszów. The starting point for the interviews was identifying the main categories of car rental clients and establishing their characteristic features from the standpoint of a selected offer. Based on the information provided by the employees of the agency, the author compiled two mobility models pertaining to the clients that use car rental services, i.e. business and tourist model. Each model demonstrates different characteristics and preferences of clients that use the agency’s services. Furthermore, travelling patterns assigned to each model indicate differences in terms of the route, direction and duration of a travel. The theoretical part of this paper is predicated on the analysis of relevant literature and Internet sources.