Textual and Visual Conjunctures
DOI:
https://doi.org/10.34767/HG.2016.06.16Słowa kluczowe:
word and image, pictorial turn, linguistic turnAbstrakt
The goal of this paper is to discuss the dynamics and methodological potential of the pictorial turn and to correlate this turn with the linguistic turn. It appears that although the turns prove incommensurate, the pictorial turn further differentiates the linguistic turn allowing it to go beyond the shackles of linguistic determination and enriching theory with non-linguistic aspects. Therefore, the pictorial turn is not to question the linguistic turn per se, but solely its methodological supremacy. Moreover, it signals the need to incorporate material and imaginative aspects of pictures in profiling our understanding of culture. The first goal of the paper is presented at the wider backdrop of the fraught relations between image and text. The dialectic existing between the two carries the fundamental contradictions of our culture into the heart of theoretical discourse but demonstrates that the bifurcation of writing and image is nothing more than an ideology.
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