Problems of a city without remarkable history. Bydgoszcz as a message

Abstract

In the third decade of the 21st century almost everything is
a message, which is frequently used as foundation for commercial success. Message, however, has to use popular features such as a well-known person, known event,original buildings.When a message about a specific city includes a lot of such features, then it becomes more attractive for therecipient, encouraging to making decisions that are favorable to the sender. Taking into consideration Polish cities, some are genuine “lone players,” with a high number of characteristics identifying them (e.g. Warsaw, Cracow, Wrocław, and Gdańsk). Th ere are also cities with one such quality, like Copernicus and Toruń, the Church of Peace and Świdnica, Leżajsk and Tzadik Elimelech Weissblum. Bydgoszcz has not such convenience, since even the most dramatic events in its history had not gained in national popularity.Therefore, the municipal authorities and marketing specialists spare no eff orts on promotion of the most interesting features of the city on the Brda River. It gives good results, but for many it is rather slow process.