Enotourism in North Macedonia – current state and future prospects

Abstrakt

North Macedonia, the country located in the middle of the Balkan Peninsula, is known for its wine-growing culture, and is divided into three wine regions with around 80 operating wineries. It is also surrounded by countries where vines have been grown and wine produced since the ancient times. The paper presents the history of North Macedonia as a wine-growing country, and provides an overview of its enotourism offer. An inventory of winery offers based on their official websites and Facebook profiles was performed, including the analysis of the surveys conducted among enotourists. Said surveys targeted participants of the Tikveški Grozdober festival in particular. It should also be mentioned that several of them were completed by Macedonian residents. The survey results outline a socio-demographic profile of the enotourists coming to this country and their enotouristic experience. The article sheds light on the history of winemaking and presents wine regions in North Macedonia.