Prospects of Wine Tourism Development in Drăgășani Region, Romania

Abstrakt

The purpose of this study is to reveal the current case of wine tourism in Romania, one of the biggest wine suppliers in Europe and other parts of the world and to propose a number of measures that will enhance the experience of tourists during their visit. According to the International Organisation of Wine and Vine, the Romanian wine production in 2015 was 4.069 million hl, thus being the 13th largest wine producer in the world and the 5th on the European market. The study is focused on a region that has a great tradition in wine production, Drăgășani, situated in Vâlcea County, Romania, which sadly lost its charm after the fall of the communist regime. New stakeholders, including important officials from the Romanian government, have invested a lot of money in the area, but things do not go well, and hence there is plenty of room for improvement.