Baroque on the shop signs. The history of company names in Poland after 1945.
DOI:
https://doi.org/10.34864/heteroglossia.issn.2084-1302.nr10.art16Keywords:
epoch, politics, nomenclature, sources, content of the marketing elementAbstract
It can be taken for granted that the names of Polish companies quite clearly indicate the era in which they operate. Enterprises were called differently in the years 1944-1970, when marketing was considered both as an obstacle and economically not necessary. In 1971- 1989, the naming of Polish companies was something intermediate between recognition of marketing principles and bureaucratic principles of a centrally planned economy. After 1990, many Polish companies try to be as similar as possible to Western fashions, with particular emphasis on the Anglo-Saxon circle. They often give up the attractions of regionalism.
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