Men’s lifestyles magazines as the area of constructing of social reality, identity and masculinity
DOI:
https://doi.org/10.34767/PP.2008.02.06Abstract
In the article the author made an atrampt to describe the orgin and development of men’s lifestyle magazines. The author raised the problem of differences/similiarities between lifestyle magazines and hobby magazines for men. The author described the main features of men’s magazines: language (irony, cynicism, humour, swearwords, gossip), “buddy” relation, advice and letters to editors, new sexism, sport, man’s body and health, as well as consumption. The analysis of feaures show men’s magazines as an area of moulding of identity, development of consumerism and contemporary “gender problems”. On one hand magazines for men where shown as an area of radical changes, but on the other hand important is the underlying possibility for men to distance themselves from any commitment to changes.
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