The role of the public opinion in politics

Abstract

The paper touches on the up-to-date problem concerning the role of the public opinion in politics. The process of democratic transformation causes and must cause an increase in the role the citizens play in coping with various matters and making appropriate decisions. The thing is that those who decide should take the public opinion into consideration. Specialised institutes carry out polls pointing in this way at the atmosphere and the opinion of the pubic. Spokespersons also play their important role. In fact the efficient governing is hardly possible without knowing the public opinion, which particularly matters during the election campaign. The author takes up a number of problems regarding the poll and moulding the public opinion.