The structural analysis of the websites of the main Polish political parties

Abstract

Political parties are an important part of the political system, whose purpose is to gain and/or maintain power. Endeavoring to exert influence on voters, political groups increasingly engage in various activities in the field of political marketing. An example of this type of activity is a website. The aim of the study is the structural analysis of the websites of Polish political parties sitting in the Sejm after the 2011 elections (Civic Platform, Law and Justice, Polish People’s Party, the Democratic Left Alliance and Your Movement). Particular attention will be paid to identifying the reasons for creating websites, their characteristics and their functions.