The Power of a Woman’s Voice. A pro-turnout campaign aimed at women in the 2023 parliamentary elections in Poland

Abstract

The original pro-turnout campaign The Power of a Woman’s Voice by the diversityPL foundation aimed to make women aware of the importance of the elections in 2023. The analysis of the effectiveness of the Power of a Woman’s Voice campaign, conducted in a short time with a minimal planning stage, achieved an impressive reach, reaching 7.8 million women, which exceeds the assumed goal of 5 million. The main goal of the article is to present the activities undertaken during the original pro-turnout campaign The Power of a Woman’s Voice. The goal of the campaign, like other pro-turnout activities in Poland, was achieved, as evidenced by the record voter turnout. Analyses showed that pro-turnout ads significantly influenced voting decisions, especially among young people and women aged 18–39. Articles describing in detail the creation of this type of campaigns and providing detailed information on how they are carried out and their results are very rarely presented in the scientific space, but can often be an example of good practices coming from the third sector.